Case Studies

Successfully Executing a MICE Event in Hong Kong — A Breakthrough from Sri Lanka with Unilever

Overview

In May 2025, Travel Tricks achieved a defining milestone by successfully organizing and managing a large-scale MICE event in Hong Kong for Unilever, through our trusted B2B partner in Sri Lanka. This project not only highlighted our operational excellence but also marked our first major breakthrough into the Sri Lankan corporate travel market.

What set this project apart was our decision to take full responsibility for the immigration process—a bold, high-stakes move that most agencies hesitate to undertake, especially in the case of Sri Lankan passports bound for Hong Kong. Despite the inherent challenges, we delivered flawlessly.

Project Quick Facts

  • Client: Unilever

  • Agent From: Sri Lanka

  • Group Size: 156 pax (Final traveling pax: 148)

  • Travel Dates: 14th to 19th May 2025

  • Event Date: 17th May 2025

  • Location: Hong Kong

  • Hotel Partner: Courtyard by Marriott, Hong Kong

Timeline & Key Milestones

 

22nd October 2024 – Initial query received
23rd October 2024 – First quotation shared
November–December 2024 – Multiple revisions and discussions on hotel selection (Courtyard by Marriott finalized over New World Millennium)
April 2025 – Recce visit conducted by B2B Partner
14th May 2025 – First batch arrival begins
19th May 2025 – Final group departure from Hong Kong

The Experience We Delivered

Two travel batches were carefully curated and executed with consistency in experience, comfort, and culture, highlighting Hong Kong’s charm through a tailor-made itinerary.

Unilever group at Disneyland Hong Kong

Unilever group at Disneyland Hong Kong

Signature Experiences

  • Cultural Immersion: Lantau Island (Big Buddha) with cable car

  • City Vibes: Victoria Peak Tram, Clock Tower, 1881 Heritage, Avenue of Stars, Symphony of Lights

  • Theme Park Magic: Full-day at Hong Kong Disneyland (initially planned for Ocean Park)

  • Grand Gala Dinner: A luxurious evening featuring:

    • 2+2 Starters

    • 2 hours of unlimited soft drinks, juices, and local beer

    • Corkage waived for self-brought liquor

cultural performances while Gala Dinner Night

cultural performances while Gala Dinner Night

Final Itinerary Snapshot

  • Day 1: Arrival, check-in, welcome dinner

  • Day 2: Big Buddha + City Tour

  • Day 3: Disneyland Full Day

  • Day 4: Leisure morning + Gala Dinner event

  • Day 5: Leisure and exploration

  • Day 6: Departure

The Real Challenge: Visas for All

What made this MICE event a true operational benchmark was our decision to take full control of the visa process. Coordinating visas for over 150 Sri Lankan nationals meant dealing with varying document formats, embassy protocols, and tight timelines.

While 8 guests couldn’t travel due to external document issues, the seamless visa approvals and movement for 148 guests proved our efficiency, trustworthiness, and commitment.

Results That Matter

  • Client Satisfaction: Unilever and Second Chance Travel expressed high appreciation

  • 🌐 Market Penetration: Our entry into Sri Lanka’s corporate travel segment was established

  • ✈️ Flawless Operations: On-ground execution in Hong Kong was praised by all parties involved

Why This Event is a Milestone

This event validated Travel Tricks as a capable and bold MICE leader that can turn high-risk projects into high-reward outcomes. With detailed planning, destination mastery, and transparent coordination, we opened new doors in the Asian MICE travel circuit.


Planning a Corporate Event with Impact?

If you’re looking for precision, creativity, and peace of mind in your next event — let’s talk.

📩 Email: charru@travel-tricks.com
🌐 Website: www.travel-tricks.com

Travel Tricks® — Bold Choices. Seamless Execution. Trusted Worldwide.

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *